Question 1

What if my ad budget is under CHF 1,000 per month?

Accepted Answer

That's an honest and important question: with an ad budget under CHF 1,000/month, the ad platforms (Google, Meta) simply don't generate enough data for ongoing, active management by us to be truly worthwhile — we don't want you paying for something that won't bring real value. So in this case, we recommend two alternatives: the Self-Run Starter (from CHF 3,200 one-time), where we set everything up and show you in a training session how to continue on your own — including 30 days of support afterward. Or ongoing coaching (CHF 400–700/month), where you stay in the driver's seat but get regular support from us.

Question 2

How long is the commitment period?

Accepted Answer

Starter and Standard have a minimum term of 3 months, Pro 6 months — that's realistically how long campaigns need to get going and deliver meaningful data. After that, you can cancel anytime with a 30-day notice period. Setup and audit are one-time services with no commitment.

Question 3

When will I see the first results?

Accepted Answer

You'll usually see initial data after 4–8 weeks — that's how long the ad platforms need to gather enough information and meaningfully optimize their algorithms. Truly meaningful, stable results typically show up from month 3 onward, once there's enough data for well-founded optimization decisions. Performance marketing is more of a process than a sprint — results improve step by step.

Question 4

Is the ad spend included in the package price?

Accepted Answer

No, these are two separate costs: the package price is our management fee for strategy, execution, and ongoing optimization. The actual ad budget is paid separately, directly to Google or Meta, through your own ad accounts — so you always keep full control and visibility over your budget.

Question 5

Do you also write ad copy and creatives?

Accepted Answer

Yes, partly: ad copy for Google search ads (RSA) is included in all packages. For image and video material — for example for Meta Ads, YouTube, or Display — we offer separate creative add-ons (from CHF 1,000/month). If you already have your own material, you're welcome to simply bring that along instead.

Question 6

What about e-commerce / Google Shopping?

Accepted Answer

There's an extended option for that: we additionally set up your Google Merchant Center, optimize your product feed for Google Shopping, and extend tracking with e-commerce-specific events like purchases or cart actions. Scope and pricing are discussed individually in the initial consultation, since this depends heavily on your shop system and product range.

Question 7

What minimum budget do I need for Google or Meta Ads?

Accepted Answer

As a rule of thumb: under CHF 1,000/month, the ad algorithms don't gather enough data to work well — meaning your money wouldn't be used optimally. We recommend at least CHF 1,000/month if you're starting on one platform, and from CHF 3,000/month if you want to run Google and Meta in parallel.

Performance marketing for brands that want to scale.

Packages & Pricing

Ads Setup (one-off)

Ads Starter

Ads Standard

Ads Pro

Ads Audit

More than just ads management

Frequently asked questions

3 steps to results

Step 1: Tell us what you need

Step 2: Foundation & setup

Step 3: Optimisation & scale

Numbers that speak for themselves.

Social Media (organic) – setup, content & ongoing care

Ready to make your brand visible?