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Website RedesignTypography refreshGoogle Business Profile
LubaFuma
Website redesign
- Client
- LubaFuma: handmade smoked salmon
- Location
- Allschwil, Schweiz
- Year
- 2025
The brief
Luca hand-smokes premium-quality salmon in Allschwil: the old website didn't do the product justice.
The approach
A soft refresh: defined a new typography system as the foundation, paired with a website redesign that tells the product story clearly and an updated Google Business Profile for local visibility. No logo swap: the brand stays recognisable.
The outcome
A modern presence that finally communicates the craftsmanship, online and on Google.
Website
Website design
The final website: clean, fast and on-brand.
www.lubafuma.ch

www.lubafuma.ch

www.lubafuma.ch

Before / After
Here's how it looked before, and what we turned it into.
Before

Home before
After
www.lubafuma.ch

Home after